Marketing Strategies for Small Business 1

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Management Consulting

After working with Hawaii’s most prominent mergers & acquisitions company, I will help your organization improve its performance and get back on track in 2015. Call today or contact me for your free consultation.

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Find working capital, equipment loans, and more with our state of the art lending system. With a network of more than 1,200 institutions and private lenders you are sure to find the right loan and fast.

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When you call or click 1-888-BESTREP we’ll provide you with the Top 3 REALTORS in your neighborhood, based on proven performance metrics, and related to your specific situation.

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Content Marketing Solutions

Wether your business needs a new Strategy, new Marketing, and/or new SEO solutions, GrowBuySell’s professional and friendly staff will assist you with getting your business to the next level. This new year, we will drive traffic to your web-site, increase the number of your social media fans, increase the size of your email marketing list, and show you everything your missing…Like SaveLocal, Single Platform, EventSpot, and more!

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Local Discounts

Create and promote your business locally with coupons and discounts that your clients can pay for in advance. You can track your listings easily and share all of your offerings with all of your fans and followers!

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Email Marketing 101

We all know what emails are by now, but many of us don’t know how to get the most out of it. If you haven’t built your email client list, your are missing out on big money! If you have, good for you. Are you getting results?

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Focus, Engage, Learn, Address, and Close more with event marketing. Serious benefits for serious product or service businesses that benefit from customer face time. Learn more and start earning more.

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A single platform that gets your business found on web-sites like Yelp, AllMenu’s, Foursquare, Trip Advisor and more. Create your presence with Single Platform and engage your customers on the most popular review sites and more.

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Social Media Solutions

Let show you how to get more out of your Social Media networks. Call 808-371-7116 for more information or try a free 60 trial. Social Campaigns are part of GrowBuySell marketing solution packages.

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Customer Feedback

Do you know what your customers think of your latest product line? How about your last marketing event. Online Surveys are a great way to improve your product and service offering. You get instant feedback.

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Always there to help you Buy or Sell and now we’re there to help you Grow with marketing strategies for small business. 

By partnering with companies like Constant Contact, Biz2Credit, Green Realty Group Hawaii, and others, provides comprehensive small business marketing strategies, residential and commercial real estate services, and access to working capital at the most affordable rates.

First, as a Constant Contact solution provider, our dedicated and friendly staff will provide your business cost effective integrated marketing solutions. In addition to providing management consulting, our firm wanted to offer marketing solutions that will help your business grow and maintain growth for years to come. After all, if Hawaii’s business community is strong than our mergers & acquisition services will be highly needed.

Next, we’ve developed a relationship with Biz2Credit. Their system has a reputation for finding small businesses money where others have failed. They are the #1 online resource for small business lending services. By partnering with, their system of more than 1,200 Lenders is at your fingertips!

Finally, we’ve gone the extra mile and found the most dynamic “Green” real estate professionals in the state to provide you with discounted & environmentally friendly Commercial, Residential, and Land real estate services. Buy or Sell your Home and Business by combining representation with Smith Floyd Hawaii and Green Realty Group Hawaii and you will save you $1000’s of dollars in broker charges. Give us a call today to find out just how much.

Sell Ability

What is the “sell” ability of your business?

The following information will provide you with useful insight and basic guidelines for improving your company’s sell-ability.


The Sell-Ability of your business can largely be based on the industry, your competition, current and future growth, product/service lifecycle, and many other factors. Additionally, there are countless valuation methods that will vary by industry and more importantly, the size of the business.

If you own a small to medium sized business, than the most common method of valuation is based on SDE (Seller’s Discretionary Earnings, sometimes called SDCF (cash flow)) According to BizBuySell, the largest business for sale marketplace, you can expect to receive between 1 and 3 times your SDE. Again depending on your industry, competition, growth, etc…


How sell-able is your business

Your Company

There are 7 stages to a company’s lifecycle. Knowing what stage your company is in is important to improving your company’s value. Your business is either Growing, Plateauing, or Declining. If your company is declining, you are either downsizing or losing marketshare. Either way, you need to establish a plan to level off and re-grow or you need to determine your exit strategy. Most businesses that go down this road, unfortunately, fail to plan and simply close their doors. Some company’s simply need to ask for help to get back on track so that when the time is right, they can exit with style and grace (maybe sell their business for a nice profit). If you have an established business that has fluctuating profits, than your business may simply need to adjust its methodology or create a new marketing plan. Also, you should closely examine your business and determine if you’re actually in the established (ready to expand) stage or if your product/service is in a mature stage (few new opportunities). In the world of venture capital they have a saying, “Growth drives value”.


Your Customers / Clients

According to the Harvard Business Review, the value of a business is not just based on Growth, but also Cash Flow. Factually, it is determined by the sustainability of cash flow, which is essentially the quality of revenues being generated. The HBR also indicates that their are 3 main characteristics to “high quality” revenues:


1. Predictability: Customer retention. How many customers of yours did you retain from last year or the year before? Are they spending the same amount of money or are they spending more or less? This is part of your product lifecycle – Can you think of new products that your current customers will want? Put another way, are your products “good to have” or “must have products”?


2. Profitability: Look at your top 5 products/services and determine which products are the most profitable. An auto manufacturer makes a good profit on selling the car, but makes a bigger profit on selling its parts. A better example is the printer industry: $100 printer will cost you $400 a year in ink. At one point, this was 60% of Hewlett Packard’s profit margins. Businesses that receive the highest multipliers for business valuations often have business models that generate gross margins above 70%.


3. Diversity: Many companies generate 80% of their revenues from 20% of their customers. Those customers are great for business, but do not help your valuation. A business will yield a much higher value if the top 5 customers produce a healthier 15% or less of the companies revenue.


Diversity of suppliers

Insuring that your company has diverse supplier support, is similarly important to insuring that your revenues come from multiple sources. If you lose just one supplier, how will that effect your revenues?


“No Man is an Island”

Okay, you built your business from the ground up. You know every detail and every nook and cranny. It’s now time for you to train your staff to do what you do. Think of your business as an investment, rather than a job. Invest your time now, make your policies and procedures easy to teach, and have someone else do it for you. Similar to your retirement plan,  you contribute money now so that later the money will contribute to your retirement. People that buy a business view it as an investment of money first, and their time second. Not many business buyers want to work long and hard in their new business just so that they can spend less on the purchase price. A buyer will factor risk vs. reward to determine if your business is a sound investment.

Learn how to get started by reading “4 Steps to a Successful Business Transaction”

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